Last updated: February 2026
Your privacy matters to us. ATM Chiptuning Garden Route is committed to protecting your personal information. We do not sell, rent, trade, or share your data with third parties for marketing purposes. Your information is used solely for the purpose of providing our services to you.
This Privacy Policy explains how ATM Chiptuning Garden Route ("ATM", "we", "us", "our") collects, uses, stores, and protects your personal information in compliance with the Protection of Personal Information Act (POPIA) of South Africa.
We collect the following information when you submit our qualification form, contact us by phone, or engage our services:
Full name, phone number, email address, and WhatsApp contact details.
Vehicle make, model, year, engine specification, gearbox type, and whether the vehicle is in stock or modified condition.
When you visit our website, we may automatically collect your IP address, browser type, device information, and pages visited. This information is used solely for website analytics and performance improvement.
We use your personal information strictly for the following purposes:
(a) To provide quotations — Your vehicle details are used to assess compatibility, determine pricing, and provide an accurate quotation via WhatsApp.
(b) To deliver our services — Your contact and vehicle information is used to schedule, prepare for, and perform ECU calibration and related services.
(c) To communicate with you — We may contact you via WhatsApp or phone regarding your booking, service progress, or follow-up.
(d) To improve our services — Anonymised, aggregated data may be used to understand trends and improve our offerings.
We explicitly do NOT:
• Sell your personal information to any third party, for any reason, at any time.
• Share your data with marketing companies, data brokers, or advertisers.
• Send you unsolicited marketing emails or SMS messages.
• Use your data for any purpose other than providing our services to you.
• Transfer your data outside of South Africa without your consent.
Your personal information is stored securely using the following measures:
(a) Form submissions are stored in a password-protected Google Sheets document accessible only to ATM Chiptuning Garden Route management.
(b) Our website uses HTTPS encryption for all data transmission.
(c) Access to customer data is limited to authorised ATM staff only.
(d) We do not store credit card or payment information on our website or servers.
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy. Specifically:
(a) Enquiry data (form submissions) is retained for up to 12 months from the date of submission.
(b) Client service records are retained for 5 years for warranty and reference purposes.
(c) You may request deletion of your data at any time (see Section 8).
Our website does not use tracking cookies for advertising purposes. We do not use Facebook Pixel, Google Ads remarketing, or any third-party advertising trackers on our website.
If we run paid advertising campaigns on platforms such as Facebook, Instagram, Google, or TikTok, those platforms may use their own cookies and tracking technologies subject to their respective privacy policies. This tracking occurs on the advertising platform, not on our website.
We may use basic analytics (such as server logs) to understand website traffic patterns. This data is anonymised and cannot identify individual users.
We use the following third-party services in connection with our website and business operations:
(a) Google Sheets — for secure storage of form submissions.
(b) Google Fonts — for website typography (no personal data is shared).
(c) WhatsApp — for client communication and quotation delivery.
These services have their own privacy policies. We select service providers who maintain appropriate data protection standards.
Under the Protection of Personal Information Act (POPIA), you have the right to:
(a) Access — Request a copy of the personal information we hold about you.
(b) Correction — Request that we correct any inaccurate personal information.
(c) Deletion — Request that we delete your personal information, subject to any legal retention requirements.
(d) Objection — Object to the processing of your personal information for specific purposes.
(e) Withdrawal of consent — Withdraw your consent for us to process your personal information at any time.
To exercise any of these rights, please contact us using the details in Section 10 below.
Our services are not directed at persons under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected data from a person under 18, we will delete it promptly.
For any privacy-related queries, data access requests, or concerns, please contact:
ATM Chiptuning Garden Route
Information Officer: Albert Nel
24 Gericke Road, Voor Baai, Mossel Bay, 6500
Phone: 073 501 6226
Email: info@atm-gardenroute.co.za
We will respond to privacy-related requests within 30 days as required by POPIA.
We may update this Privacy Policy from time to time. The current version will always be available on our website with the "Last updated" date shown above. We encourage you to review this page periodically.