PRIVACY POLICY
Last updated: August 2026
Your privacy matters to us. ATM Chiptuning Garden Route does not sell, rent, or trade your personal information. We use enquiry details to respond to you and deliver our services, while limited website-interaction data may be processed by the analytics and advertising-measurement providers described below.
This Privacy Policy explains how ATM Chiptuning Garden Route ("ATM", "we", "us", "our") collects, uses, stores, and protects your personal information in compliance with the Protection of Personal Information Act (POPIA) of South Africa.
1. INFORMATION WE COLLECT
We collect the following information when you submit our qualification form, contact us by phone, or engage our services:
Personal Information:
Full name, phone number, email address, and WhatsApp contact details.
Vehicle Information:
Vehicle make, model, year, engine specification, gearbox type, and whether the vehicle is in stock or modified condition.
Technical Information:
Our server processes basic request information, including your IP address and browser details, for security, rate limiting and reliable delivery. If you allow measurement, Google Analytics, Google Ads and Meta may also process device, browser, referring-page and website-interaction information.
Campaign Attribution:
When present in a link, we retain campaign labels and click identifiers such as UTM parameters, GCLID, GBRAID, WBRAID, FBCLID or MSCLKID. These identifiers help us understand which campaign led to an enquiry; they do not contain the free-text contents of your assessment.
2. HOW WE USE YOUR INFORMATION
We use your personal information strictly for the following purposes:
(a) To provide quotations — Your vehicle details are used to assess compatibility, determine pricing, and provide an accurate quotation via WhatsApp.
(b) To deliver our services — Your contact and vehicle information is used to schedule, prepare for, and perform ECU calibration and related services.
(c) To communicate with you — We may contact you via WhatsApp or phone regarding your booking, service progress, or follow-up.
(d) To improve our services — Anonymised, aggregated data may be used to understand trends and improve our offerings.
(e) To measure website and campaign performance — Website events may be used to understand which pages and advertising campaigns lead to enquiries.
3. WHAT WE DO NOT DO WITH YOUR DATA
We explicitly do NOT:
• Sell your personal information to any third party, for any reason, at any time.
• Sell or provide the contents of your vehicle enquiry to data brokers.
• Send you unsolicited marketing emails or SMS messages.
• Use your contact or vehicle details for a purpose unrelated to your enquiry or the services you request.
• Publicly disclose your contact details or vehicle enquiry.
4. DATA STORAGE & SECURITY
Your personal information is stored securely using the following measures:
(a) Form submissions are stored in a password-protected Google Sheets document accessible only to ATM Chiptuning Garden Route management.
(b) Our website uses HTTPS encryption for all data transmission.
(c) Access to customer data is limited to authorised ATM staff only.
(d) We do not store credit card or payment information on our website or servers.
(e) While you complete the vehicle assessment, a draft may be stored only in your own browser so that accidental navigation does not immediately lose your progress.
5. DATA RETENTION
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy. Specifically:
(a) Enquiry data (form submissions) is retained for up to 12 months from the date of submission.
(b) Client service records are retained for 5 years for warranty and reference purposes.
(c) Unsubmitted browser drafts expire after 24 hours and are removed from that browser when the assessment is successfully sent.
(d) You may request deletion of your data at any time (see Section 8).
6. COOKIES & TRACKING
Essential first-party storage supports privacy choices, short-lived assessment drafts and campaign attribution. Google Analytics, Google Ads measurement and the Meta Pixel are not loaded until you choose Allow measurement. If allowed, these tools help us understand website use, measure advertising performance and record events such as page views or completed vehicle enquiries.
We do not send the free-text contents of your vehicle enquiry to these advertising platforms. Enquiry details are sent through our secure form process for workshop follow-up, while the advertising tools receive campaign and conversion events.
You can choose Essential only and still call, use WhatsApp or submit the vehicle assessment. You can revisit the choice through Privacy choices in the website footer, or remove stored data through your browser settings.
7. THIRD-PARTY SERVICES
We use the following third-party services in connection with our website and business operations:
(a) Google Sheets — for secure storage of form submissions.
(b) Google Analytics and Google Ads — with your measurement permission, for website analytics, campaign measurement, and conversion reporting.
(c) Meta Pixel — with your measurement permission, for Facebook and Instagram campaign measurement and conversion reporting.
(d) WhatsApp — for client communication and quotation delivery when you choose to continue there.
These services have their own privacy policies and may process limited data in other countries under their own security and data-transfer safeguards. We select service providers that maintain appropriate data-protection standards.
8. YOUR RIGHTS UNDER POPIA
Under the Protection of Personal Information Act (POPIA), you have the right to:
(a) Access — Request a copy of the personal information we hold about you.
(b) Correction — Request that we correct any inaccurate personal information.
(c) Deletion — Request that we delete your personal information, subject to any legal retention requirements.
(d) Objection — Object to the processing of your personal information for specific purposes.
(e) Withdrawal of consent — Withdraw your consent for us to process your personal information at any time.
To exercise any of these rights, please contact us using the details in Section 10 below.
9. CHILDREN'S PRIVACY
Our services are not directed at persons under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected data from a person under 18, we will delete it promptly.
10. CONTACT & INFORMATION OFFICER
For any privacy-related queries, data access requests, or concerns, please contact:
ATM Chiptuning Garden Route
Information Officer: Albert Nel
24 Gericke Road, Voorbaai, Mossel Bay, 6500
Phone: 073 501 6226
Email: info@atm-gardenroute.co.za
We will respond to privacy-related requests within 30 days as required by POPIA.
11. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. The current version will always be available on our website with the "Last updated" date shown above. We encourage you to review this page periodically.